Commercial introduction of ‘Arboretum All-Stars’ for California gardens
The ‘Arboretum All-Stars’ program, an educational outreach program
of the UC Davis Arboretum, promotes the planting of water-conserving,
heat-tolerant ornamental plants. These are both native plants and
adaptable non-natives, many selected for their value to birds,
beneficial insects, and other native pollinators.
This popular
program has been met with enthusiasm by both the gardening community
and the wholesale nursery industry. Arboretum plant sales have been
unable to fill the demand for plants created by the All Stars
educational program. Additionally, many of these plants are unusual in
commercial nurseries because propagation and production techniques have
not been defined or adequately disseminated.
Staff from the UC
Davis Arboretum and the California Center for Urban Horticulture
created this project to demonstrate the importance and beauty of
environmentally friendly ornamental plants and to help establish a
commercial conduit to make those plants more widely available.
A
first wave of All Star plant species have been tested with commercial
protocols recommended by the University and are being shipped to
cooperating nurseries for marketing under the “All Stars” label. Ten
additional species of All Star plants not currently available in retail
nurseries are being tested in 2007 by industry collaborator, Takao
Nurseries, and by the Department of Plant Sciences. Testing will
examine plants under commercial production practices and will be
evaluated for plant growth characteristics. Arboretum staff are
developing point-of-purchase promotional information about the plants’
growing requirements, attractive features, environmental benefits and
the UC Davis Arboretum All-Stars program.
These are the first
steps in the development of a permanent plant-testing and distribution
program for currently unavailable low-input, environmentally friendly
plants well-suited to inland California growing conditions. Discussions
are under way with a commercial propagator and wholesale grower who
will distribute to retail nurseries that will market the plants under
the “All Stars’ label. In the future the program envisions new
demonstration gardens at UC Davis, County Cooperative Extension offices
and satellite offices of the California Center for Urban Horticulture.